Here's an example of great audio marketing. Do you all remember Paul, the Rice & Ketchup (above the headline, in reeed) guy? Apparantly I do. I was surfing and came across this site and saw abvsolutely nothing interesting about the page, so I clicked on. But as my hand was going for the button, I heard a familiar voice, and though my eyes were moving on, my ears picked up on that and my brain said "Hey, that's Paul the Ketchup Guy!"
So good work - 3 months of telling the world about rice & ketchup has marketed you (well, your voice) really well!
Seen first today at TS25
Update (1 hour later): So I was looking for a link to the ketchup and rice page (I found it here), and it turns out that it's not even the same Paul! Foolish me. But that doesn't make the audio branding any less effective.
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